Designing the package for a new product

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Designing the package for a new product

Dave: Hi Jasmine, have you received my email early this morning?

Jasmine: Yes. I am quite impressed with your hard work. You have mentioned that 3 things are important when designing the package for a new product. Am I right?

Dave: You are right! Thanks for your compliment! In my opinion, the common taste of the target customers should be taken into consideration in the first place. For example, if the target customers are children, the package should be designed with cute image and the material of the package would better be harmless. Furthermore, we need to think about whether the product is positioned as gifts or for household use. If as gifts, the outer package should be fashionable and attractive to customers. Last but not the least, where to sell the product is also very important. For instance, the material of the package should be unbreakable if the product will be sold and shipped by E-commerce channels.

Jasmine: That's true. So please make sure that the design agency gets the point.