Business plans

Marketing Growth Strategies: Why Investing In Search Engine Optimisation Is A Good Thing To Do For Your Business

SEO is critical for your company’s inbound traffic management to be consistent and long-lasting. In addition, SEO can help you improve inbound traffic over time and generate more qualified leads at a lower cost. SEO accounts for a large chunk of a site’s traffic, which means that there can be more conversions. Whether you want to get your site visitors to make a purchase, subscribe to your newsletter, or share your content on their social media handle, SEO paves the way for it all. SEO is the most cost-efficient way to build your brand up to the heights that it deserves.

 

 

Advantages Of A Technically Optimized Website

Without a proper technical SEO framework in place, all that on-page work you put in won't have the desired effect. Identify crawled and uncrawled URLs, crawl frequency, orphaned pages, and broken links to maximize your crawl budget. Use fast hosting. Keep your main navigation to seven core menu items. A SEO Consultant will ensure high visibility and growth of your business across your desired location.

 

What's The Point Of All This Content?

As said by Gaz Hall, a leading London SEO Consultant: These days, most professionals want to see SEO content strategy to know how they will eventually improve in link building and Google search. It can seem confusing at first, but there are several main things that create a general overview of the things a great SEO content strategy must have to improve said rank. An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not so” effective. Whilst SEO writing may feel like your audience is a search engine algorithm, you need to fight against that. You’re actually writing for a human searcher; what do they want to read about? How will your content answer their questions? SEO writing is targeted at search engines and towards specific search queries. You don’t just wax eloquently without doing keyword research and without gathering audience insights. The goal is to drive qualified and targeted traffic. The best SEO Consultant in London is someone who has a thorough knowledge of such SEO techniques that bring your content to the forefront of the search results page.

 

Your Search Engine Optimisation Plan Is A Crucial Part Of Your Site’s Competitive Strategy

Competition is a healthy part of business. Monitoring and trying to better your direct competitors is what keeps firms sharp. It encourages innovation, prevents complacency and offers inspiration to improve. Observing your competitors helps you avoid the mistakes they have made and be prepared for the challenges they may have faced. Before any big game, a good sports team spends time studying their opponent. Coaches will do research, watch game footage, and put together a scouting report on each opposing player. A competitor analysis is like a scouting report for your business—a tool for designing a game plan that helps your company succeed. With your competitors publishing new content, SERP is constantly changing. Finding which competitors outrank your content in this competitive, changing landscape is critical. There are many different things a SEO Agency Yorkshire can do for you.

 

Why The Keyword Discovery Process Is Still A Crucial Part Of Your Search Engine Optimization Strategy

Being able to be ahead of the game and on top of a keyword that is not popular yet but will be tomorrow is a game changer. This will allow you to have content that drives future business ready to roll. Identifying keywords to use in blogs and outreach can drive traffic to your website. Websites who simply target certain keywords and repeat them endlessly throughout their site will not be rewarded with a high search ranking. Your site could even be penalized since Google no longer performs a simple one to one match between a search term and the keywords on your site, trying instead to interpret the meaning and context of your site content. Not all keywords are rankable, not easily anyway. No matter what you do, sometimes it will take time to rank for the really hard keywords. With a tech-savvy SEO Specialist who has marketing experience and knows the technical side, you can easily meet your marketing goals and get a better return on investment.
 

SEO Stats You Should Know

 

Knowledge is power in SEO. That’s why we'veput together some eye-opening SEO stats and metrics to help you improve your digital marketing strategy and get that #1 position on Google through the power of SEO.

• 92.96% of global traffic comes from Google search, Google Images, and Google Maps.
• Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails.
• There are more searches on mobile than on desktop.
• Around 8% of search queries are phrased as questions.
• The average cost of buying a link is $361.44.
• 51% of smartphone users have discovered a new company or product when conducting a search on their smartphones.

Unless you want to become a SEO Consultancy yourself, there is no point in spending your time trying to keep up with Googles changes.