At least as far as the Beta version of Microsoft's new search engine is concerned, especially the keyword Meta Tag.
Guess what folks, meta tags are back! At least as far as the Beta version of Microsoft's new search engine is concerned, especially the keyword Meta Tag.The problem However, (beside the horrible site) was that this particular keyword tag, by all SEO standards, was an abomination! Nearly every rule and guideline we've come to know and love ALL thrown out the window! It looked like a tag from 1995. When they do not get the search result accuracy and relevance they expect, they will soon dismiss it and move along.About The AuthorRobert McCourty is Embroidery machine Factory a founding partner and the Marketing Director of Metamend Software and Design Ltd. Above all, this tag seemed to account for the heaviest weight in determining the aforementioned rankings.
How then could Microsoft possibly rank this site one, two and three for completely different keyword phrasings and spellings on a soon to be major release for a search engine?The answer revealed itself as soon as I took a look at the web site's HTML source code.To the casual observer I suppose a certain percentage of the results would seem to be accurate, but upon closer inspection and with a trained eye, the results for the most part ranged from poor to outright terrible. Why was this one so well optimized or more specifically why did this new Microsoft beta search engine find this web site so tasty. (Without formatting changes)KEYWORDS CONTENT="tshirts, tees, tee shirts, tee-shirts, printed t-shirts, blank t-shirts, eshirts, ishirts, short sleeves, sweatshirts, long sleeve, v-necks, tank tops, jerseys, screenprintings, screen-printings, custom t-shirts, custom designs, custom printing, custom embroidery, michigan, fraternitys, sororitys, sportswear, artwork, typesetting, imprints, engraves, emboss, stamps, pocket ts, ts, rinsger tis, ringers, ladies ts, designs, designing, apparel, clothing, clothes, screens, printers, silkscree embroidery, embroidered, customs, fraternities, sororities, golf, towels, logos, promotional, fundraisers, personalized, company, tailgates, formals, footballs, blocks, carnivals, circus, pledges, bid, day, rush, halloween, christmas, easter, thanksgiving, halloween t-shirts, christmas t-shirts, easter t-shirts, thanksgiving t-shirts, floors, dormitory, churches, clubs, sports, sport teams, choirs, schools, businesses, fundraisers, intramural, hanes, jerseys, fruit of the looms, universities, michigan state university, MSU, msu, university of michigan, U of M, UofM, u of m, eastern michigan university, EMU, emu, western michigan university, WMU, wmu, central michigan university, CMU, cmu, colleges, universitys, universities, shrits, tshrits, t-shrits, desings, te-shirts, teshirts, sirts, shits, shitts, custums, screan"Yup, pretty s darn ugly, but the Microsoft Beta search engine seems to be eating it up. "custom designed screen printed t-shirts" I was attempting to determine how much the results and rankings changed (or did not change) within the same set of query words. (in Internet Explorer) It was devoid of any contextual content on the home page and scarcely little throughout the rest of the pages.
