Digital marketing infrastructure builds up
In fact, everyone is no stranger to the concept of digital marketing, which is the main concept and direction of corporate transformation in recent years. Under the epidemic situation, the urgency of enterprises for digital marketing is even more obvious. In fact, digital marketing is not a short journey. From corporate strategic decisions to internal staff understanding to implementation at the implementation level, it needs to be deepened step by step.
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Digital marketing was mentioned in previous years, and when it came to the late stage, and then during the epidemic, people saw specific and practical market functions, making this marketing method again under scrutiny. For a while, the digital marketing infrastructure was set up and launched to the market.
The emergence of the epidemic is forcing all industries to accelerate model innovation. While determining the focus to shift from channels to customers, Dong-E-Jiao recently also proposed to use digital marketing and a new social retail platform based on the digital era to achieve “without leaving home”. To operate a city. " It is reported that East Ejiao will be established as a digital marketing accelerator for virtual organizations, similar to the function of the chief growth officer of Coca-Cola, so that the company ’s operations will be changed from “front-line startup” to “internal startup”.
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Elevate to the height of corporate strategy, establish a content club, and transform to a “media company”. In terms of specific practices, it will comprehensively improve the high-quality content production capacity and new media channel distribution capabilities of various industry sections, and enhance the frequency of interaction with users through high-quality content.
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