The importance of colors can't be underestimated during the process of logo creation. Use them right, and your fast food chain logo is worthy enough to be noticed if even placed beside McDonald's.
The importance of colors can't be underestimated during the process of logo creation. Use them right, and your fast food chain logo is worthy enough to be noticed if even placed beside McDonald's. Use them wrong, and people won't leave a stone So are are 5 colors, along with their meanings and effects they have on the audience, to help you out when stuck in the tedious task of logo creation.
1. Red
Associated often with love, anger, sex, passion, and fire, Red is a color to be used cautiously as it sometimes contradicts itself. The color is highly visible even from a great distance and gets noticed even when it isn't trying to. When pursuing logo creation , you must be well aware that red has different meanings in different cultures. Brands using Red in their logo:
- Coca-Cola
- Toyota
- Oracle
- Verizon
Negative Feelings Depicted by Red
Temper, agitation, anger, and overbearing, demanding, and oppressive behavior
Positive Feelings Depicted by Red
Energy, power, enthusiasms, excitement.
2. Yellow
Yellow paints as light as it looks. Art designers have been using the color from a long time to show joy, fun, and lightness as part of a character's psychology. Food chains like McDonald and Burger King use Yellow as part of their logo. Matter that needs to be taken care of while using Yellow as part of logo creation is its shades. This color is often used with school buses and taxis as it gets noticed easily. Brands using Yellow:
- National Geographic
- IMDB
- Snapshot
- Nirvana
Positive Feelings Depicted by Yellow
Warmth, cheerfulness, clarity, increased mental activity, and muscle energy.
Negative Feelings Depicted by Yellow
Sickness, Warning
3. Orange
Orange combines yellow and red. It combines the fieriness of a devil, with the cheerfulness of a baby. Humans perceive Orange as a hot color, so it radiates the sensation of heat to its viewers. This color could be used when a designer wants to Exhibit the energy of red, minus its negative aspects. Brands using orange in their logo:
- Crush
- Miranda
- Fanta
- Harley-Davidson
Positive Feelings Depicted by orange
Joy, sunshine, playfulness, Inspiration, Socialization, contentment
Negative Feelings Depicted by orange
Deceit, distrust.
4. Green
Green is the sign of prosperity, wealth, and greenery. Associated mostly with nature, Green brings in a concept of freshness when added with brands advertising food and edibles. The color also stands firm with interior decorators, as they often choose it to design or Redesign walls of a house. Some famous brands using Green to promote their products include:
- Acer
- TicTac
- Subway
- Carlsberg
Positive Feelings Depicted by Green
Youthful, Nature, Religious, Good luck, Adventure
Negative Feelings Depicted by Green
Laziness, stupidity, Depression
More info: vervelogic
Related post:
5 Best Tips To Create An Impressive Clothing Logo For Your Business
Indian Logo Designing – An Overview
Into the world of logos and their meanings